B-Stemed
Two decades brokering multi-million-dollar partnerships across Formula 1, world sport and entertainment. One of only ten official F1 Paddock Club resellers in the world.
The sharp
end of the grid
From Formula 1 hospitality to a fully branded race car, B-Stemed builds partnerships where sport, entertainment and commerce meet.
With Bernie Ecclestone · Silverstone
With Flavio Briatore · MonacoBranding on the Williams F1
In the F1 paddock"Scott understands every element of Formula 1, and has always known how to get the best deal."
Well known and respected in Formula 1, with a proven track record in sales-driven partnerships.
Scott's insights into Formula 1 bring a fresh and innovative dimension to corporate hospitality and business development.
One of the few companies we trust. A partnership that has lasted over a decade.
Let's build
the partnership
Brands, rights holders and destinations. If there is value on the table, we find it and we close it.
Start a conversationMarquee
projects
Two decades of partnerships across Formula 1, entertainment and world sport. Select any project to open it.
What we
do best
Four practice areas, one operating principle: maximise every asset, tailor every partnership.
Branding
Car liveries, brand platforms and identity at the sharp end of motorsport. From bare carbon to a fully branded race car.
Consultancy
Government and rights-holder advisory, from the making of a new Grand Prix to opening America's biggest college properties.
Sport
Brokerage and rights across Formula 1, football and secondary motorsport, with two decades of relationships behind every deal.
Music
Artists, talent and live entertainment woven into commercial partnerships and brand experiences.
Everything under one roof
Be everything.
B-Stemed.
The name is the strategy. Six connected verticals, worked as one. Most of the market can only sell you one.
Scott Piecha
Two decades at the very top of motorsport. Scott founded B-Stemed to broker the partnerships the rest of the market cannot reach, built on relationships across Formula 1 that take a career to earn.
He has held one of only ten Paddock Club reseller mandates in the world, built an entertainment strategy for one of the planet's largest brands, advised on the making of a new Grand Prix, and turned unsold space on a race car into real commercial value.
The principle is simple and it repeats: maximise every asset, tailor every partnership, and clients have seen over five times ROI as a result.
Scott understands every element of Formula 1, and has always known how to get the best deal.
Scott's insights into Formula 1 bring a fresh and innovative dimension to corporate hospitality and business development.
One of the few companies we trust. A partnership that has lasted over a decade.
Start a
conversation
Brands, rights holders and destinations. Tell us what you want to achieve and we will tell you where the value is.