B-Stemed
Two decades brokering multi-million-dollar partnerships across Formula 1, world sport and entertainment, for names from Live Nation and AEG to INEOS and Compass Group.
"Scott understands every element of Formula 1, and has always known how to get the best deal."
Someone I would trust to bring partners, organise events or navigate the world of Formula 1, with his depth of knowledge and connections.
Scott's insights into Formula 1 bring a fresh and innovative dimension to corporate hospitality and business development.
One of the few companies we trust. A partnership that has lasted over a decade.
The sharp
end of the grid
From Formula 1 hospitality to a fully branded race car, B-Stemed builds partnerships where sport, entertainment and commerce meet.
With Bernie Ecclestone · Silverstone
With Flavio Briatore · MonacoBranding on the Williams F1
In the F1 paddockLet's build
the partnership
Brands, rights holders and destinations. If there is value on the table, we find it and we close it.
Start a conversationMarquee
projects
Two decades of partnerships across Formula 1, entertainment and world sport. Select any project to open it.
What we
do best
Four practice areas, one operating principle: maximise every asset, tailor every partnership.
Branding
Car liveries, brand platforms and identity at the sharp end of motorsport. From bare carbon to a fully branded race car.
Consultancy
Government and rights-holder advisory, from the making of a new Grand Prix to opening America's biggest college properties.
Sport
Brokerage and rights across Formula 1, football and secondary motorsport, with two decades of relationships behind every deal.
Music
Artists, talent and live entertainment woven into commercial partnerships and brand experiences.
Everything under one roof
Be everything.
B-Stemed.
The name is the strategy. Six connected verticals, worked as one. Most of the market can only sell you one.
Scott Piecha
Two decades at the very top of motorsport. Scott founded B-Stemed to broker the partnerships the rest of the market cannot reach, built on relationships across Formula 1 that take a career to earn.
He has built partnerships and platforms for names from Live Nation, AEG and Legends to INEOS, Compass Group and Saxo Bank, delivered an entertainment strategy for one of the planet's largest brands, advised on the making of a new Grand Prix, and turned unsold space on a race car into real commercial value.
The principle is simple and it repeats: maximise every asset, tailor every partnership, and clients have seen over five times ROI as a result.
Scott understands every element of Formula 1, and has always known how to get the best deal.
Scott's insights into Formula 1 bring a fresh and innovative dimension to corporate hospitality and business development.
One of the few companies we trust. A partnership that has lasted over a decade.
Start a
conversation
Brands, rights holders and destinations. Tell us what you want to achieve and we will tell you where the value is.
Most racing
talent never
gets sold.
Britain's grids are full of quick, marketable drivers running half-empty cars with nobody selling the space on them. Slipstream is the commercial team they never had. We find the sponsors and we close them. We deal in success: no cost, no risk, we only win when you win.
We put a title sponsor
on Stephen Jelley's Porsche.
Stephen Jelley has spent over twenty years at the front of British motorsport. This year he is in the Porsche Carrera Cup GB, racing alongside the BTCC and live on ITV4, and we put XQS on his car as his title sponsor.
A real company is paying real money to be on a car that races on live television most weekends. We did not pitch it as an idea. We went and closed it. Hundreds of other drivers deserve the same and have no one doing it for them.
A race car is a media
asset, half-sold.
This is Jelley's XQS Porsche, live on ITV4 most weekends. XQS took the headline space. Every numbered panel is a position still for sale, and that is exactly what Slipstream turns into sponsorship, for any driver on any grid.
Zero downside
for the driver.
You keep your existing backers and your family money. We only earn on the new sponsorship we bring you, and only once it lands.
We map
Every driver sits on a map of sponsors they cannot see: local firms, businesses in their orbit, category brands. The engine finds and ranks them by who is most likely to say yes.
We close
We approach, pitch and negotiate. Twenty years of relationships in British motorsport behind every conversation.
We win when you win
We deal in success. Nothing upfront, nothing at risk, ever. We only earn on the new money we bring you. If we do not deliver, you owe nothing.
We don't guess.
We rank.
Every driver sits on a map of sponsors they cannot see: local firms, businesses in their orbit, category brands. The engine scores each one on location, fit, whether they already sponsor and whether one person can say yes. On Jelley's car it has already put XQS, JCB, Metclad and Newline in place.
Don't leave money
on your car.
Be part of the biggest independent driver platform capturing sponsors globally. If you are quick, marketable and running space you have not sold, Slipstream should be selling it. Let's talk.
Start a conversation